WHO IS RUSS?

Russ isn’t just an artist; he is a movement. For over a decade, the New Jersey-born, Atlanta-bred multi-hyphenate has systematically dismantled the traditional music industry blueprints. As a rapper, singer, songwriter, and producer, Russ built his career on a foundational belief in self-sufficiency—famously writing, producing, mixing, and mastering his own records long before the world was watching.

The numbers tell part of the story: multi-platinum hits like "Losin Control" and "What They Want," billions of streams, and a spot on the Forbes "30 Under 30" list. But the real story is the relentless "song-a-week" grind on SoundCloud that birthed a global fanbase and a catalog that remains 100% his own. After a successful partnership with Dream Records—which saw his debut There’s Really a Wolf become one of the first solo-produced, no-feature albums to go Platinum—Russ returned to his roots as a fully independent artist in 2020.

In recent years, Russ has traded the bravado of the "indie pioneer" for a deeper, more vulnerable exploration of the human psyche. His 2023 album, SANTIAGO, was a cinematic deep-dive into self-forgiveness and mental health, marking his most introspective work to date.

By 2025, Russ shifted gears again with the release of W!LD. This latest chapter blends the raw, hungry energy of his early years with the refined musicality of a veteran. Accompanied by the high-octane "Into The W!ld" world tour, the album serves as a reminder that even at the peak of his career, Russ is still the hungriest person in the room.

Russ’s influence extends far beyond the recording booth

• Author: His best-selling books, It’s All In Your Head and It Was You All Along, have become manifestos for a generation of entrepreneurs and creatives.

• Actor: In 2024, Russ made his film debut in M. Night Shyamalan’s thriller Trap, proving his storytelling prowess translates to the silver screen.

• Mentor: Through his label, DIEMON, he continues to champion the next wave of independent artists, proving that ownership isn’t just a business model—it’s a legacy.

Russ remains the blueprint for the modern artist: uncompromising, prolific, and entirely self-made.